Graphic: Being Green Isn’t Easy (Even For Young People)

Graphic by Ben Pirotte | Research by Julie Louvau 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources: The Shelton Group: 2010 EcoPulse Study; American Psychological Assocation’s “Generational Differences in Young Adults Life Goals, Concern for Others and Civic Orientation.”

 

  • Kayla

    I think part of it may be that millennials understand more than older generations the breadth of what is NOT being done. Therefore, when asked if they are doing things to help the environment, they may be more likely to say that they have been apathetic, but compared to older generations, their standards are so much higher that their apathy is baby boomers’ activism in some cases.